Analysis of SEO Competition Keywords / Short Tail & Long Tail
Our “All in One” SEO Strategic plan begins with personal consultation and the compilation of a list of short words and terms associated with your product or service. We identify search volume and competition as the measure, narrow down your list to 10-15 short-tail keywords that are important to you. Then rank this list in order of priority or relevance to your business. In general these keywords are often too competitive to rank highly on Google and in particular if you’re just starting to optimize your website.
Each of these keywords is called a “pillar,” and it serves as the primary support for a larger “cluster” of long-tail keywords, and this is where we start to optimize your pages for specific keywords. Long-tail keywords (sub-topics) essentially dig deeper into the original topic keyword. These form the basis of blog posts and content.
Together, these subtopics create a cluster. So, if you have 10 pillar topics, they should each be prepared to support one cluster of five to 10 subtopics. This SEO model is called a “topic cluster,” and modern search engine algorithms depend on them to connect users with the information they’re looking for.
On Page SEO Analysis / Audit
First we conduct a complete site analysis / audit and make any changes that are required.
If your site needs additional content we will inform you or indeed write it and optimize on your behalf. Known as On Site SEO this includes but not limited to,
Fix Empty title tags
Fix Duplicate titles
Fix Too long titles
Fix Empty meta description
Fix Duplicate meta descriptions
Fix Too long meta description
404 Broken Link Fixing
H1, H2 Tags optimization
Image Optimization and fix image Alt Tag
Fix any Security Issues
Add professional & detailed XML sitemap and TXT robots that will feed all major search engines with easy ranking.
Link Building / Authoritative Links
We will add hundreds of High Authority Backlinks (PR9-PR7) to ensure that your ranking receives a significant boost.
Link-building is the primary objective of off-page SEO, and is also a HUGE factor in how search engines rank your web pages. What is link-building? Glad you asked.
Link-building is the process of attracting inbound links (also called “backlinks”) to your website from elsewhere on the web. As a general rule, the more page authority the origin website has, the bigger affect it will have on the rank of the web page to which it is linking.
Social Signals / Citations
We add 1,000 social links/signals each and every month for three months.
Social signals refer to a webpage’s collective shares, likes and overall social media visibility as perceived by search engines. These activities contribute to a page’s organic search ranking and are seen as another form of citation, similar to backlinks. They will positively impact SEO results, examples include Facebook Likes, Facebook Shares, Twitter, Google+ etc.
Blogging / Content Optimization
We author content for you
Blogging can be an incredible way to rank for keywords and engage your website’s users. After all, every blog post is a new web page that gives you another chance to rank in search engines. If your business does not already have a blog, we can set one up. This is where you’ll elaborate on each subtopic and actually start showing up on Google.Blog posts provide the ideal opportunity to include long-tail keywords and fill up clusters. We are more than happy to author content on your behalf. As each blog post is completed your clusters begin to fill. Blog pages are essentially linked from the pillar page that supports the subtopic
Monthly Reports
SEO can take a lot of time and effort. What good is spending all this time and effort if you can’t see the fruits of your labor? There are many metrics you can track on a daily, weekly, or monthly basis to keep your SEO plan on track and measure your success.
Because the metric you care about is organic traffic (traffic that comes from a given search engine), seek out a tool that allows you to track both your overall organic traffic number and how your pages are ranking under each long-tail keyword your pages are targeting. SEMrush is a great reporting tool for just this purpose.
Create a monthly dashboard using Excel, Google Sheets, or a web analytics package so you can monitor how much traffic comes to your website from organic search.
Also, tracking indexed pages, leads, ROI, inbound links, keywords, and your actual ranking on SERPs (search engine results pages) can help you recognize your success as well as identify areas of opportunity.
